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How Businesses Use Internet Monitoring: Interview with Meaghan Edelstein
If you’re reading this, you know that the media landscape is changing and you’re probably wondering how your company can keep up and what value you can derive from web monitoring. For all the...
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How Businesses Use Web Monitoring: MedicalRecords.com
As part of a series on how businesses can utilize web monitoring, Arjun Maini from MedicalRecords.com took time out from his busy schedule to talk to us. Arjun Maini is the Director of Business...
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7 Worst Twitter PR Fails, Spy on Facebook and other links
Today’s social media and marketing goodness comes from some of our favorite websites and blogs. Huffington Post has two great Twitter posts that need to be on your reading list: 7 Worst Twitter PR...
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Social Media Link Round-Up: Social Mouths, Social Media Dudes, Rebecca...
It’s Friday. Finally. A busy week to be sure, but full of good, helpful content from all over the Web. And one annoying video (see below). Here are a few of the best social media links we’ve read this...
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Social Media and Marketing Links: Marshmallow Peeps Edition
Many people are thinking of chocolate candy, giant Easter bunnies and marshmallow peeps today — but since we’re such geeks, we’re still thinking of social media and marketing. Here are a few of our...
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If You Can't Use Online Data, You Don't Have the Right Tool
WARNING: This blog post is a rant. But as an experienced data analysis and marketing executive of 15 years, I get upset when I hear that “monitoring doesn’t work” because I know better. I use it every...
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Why Web Monitoring is Better Than Social Media Monitoring
Social media monitoring is important, but why limit yourself to social media? I was talking to a journalist yesterday about the opportunities that companies have to improve their search ranking by...
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Case Study: Does More Online Chatter Mean More Votes?
What does the volume of relevant web posts about each GOP candidate tell us about their electability? After Newt Gingrich‘s big win in South Carolina this past weekend, we compared online sentiment...
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Web Data & Interview: Did the Internet Hate Magic Cyclops on American Idol?
Last week, the strange character known as Magic Cyclops began his 15 minutes of fame thanks to a memorable appearance on American Idol (video), and even he is surprised by it. His social media...
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There is No Magic Bullet for Social Media Measurement
What is the most common misstep with companies who engage in active online listening? From what we’ve seen working with businesses and nonprofits of all sizes, it’s the belief that there’s only one...
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